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    Theorie Purple Sage Brightening Shampoo 800ml

    Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time, blonde hair turns brassy, silver hair turns yellowy and both can become parched, losing bounce, softness and resilience.

    This exclusive formulation is infused with keratin to seal pores and reverse damage, grapeseed oil and helichrysum extract to revitalize hair texture, smooth away frizz, and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling healthy radiance.

    FOR PROFESSIONAL RESULTS
    Saturate hair with this brightening shampoo and work into lather. Rinse thoroughly. For greatest color repairing and conditioning results, use with Purple Sage Brightening Conditioner and adjust frequency of use based on discoloration level.

    In stock

    $54.00

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    or 4 fortnightly payments of $13.50 with Afterpay

    About Theorie

    At Theorie, weโ€™re both curious and creative. Intuitive and inspired. Critically-acclaimed and avant-garde. Itโ€™s the delicate balance of these attributes that shape our bold, modern approach to crafting premiere products that create better hair.

    We questioned, conceptualized and constructed our way to salon industry prominence. Since the very beginning, itโ€™s been about developing preeminent technology to design tools and products that could out-curl, out-straighten, out-dry and out-style all others. By partnering with stylists, employing true visionaries and keeping an ever-watchful eye on trends, weโ€™ve created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry.  Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of its stylists and clients.

    At Theorie, creativity, respect, collaboration and consideration are at the heart of our business. We dare to do whatโ€™s right, putting our clients and their needs before our profits, so everyone can have access to better hair. Fact.

    Ingredients

    AQUA (WATER), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SILK AMINO ACIDS, HELICHRYSUM STOECHAS EXTRACT, GINKGO BILOBA LEAF EXTRACT, SALVIA OFFICINALIS EXTRACT, PEG-7 GLYCERYL COCOATE, KERATIN, CITRUS GRANDIS FRUIT EXTRACT, FRAGRANCE, ARGANIA SPINOSA KERNEL OIL, VITIS VINIFERA (GRAPE) SEED OIL, POLYQUATERNIUM-10, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, PHENOXYETHANOL, CITRIC ACID, DISODIUM EDTA, BASIC VIOLET 2.

    BEAUTY LOUNGE SERVICE REVIEWS

    Read what our customers are saying about their online shopping experience with The Beauty Lounge

    Read More Service Reviews

    Great customer service
    - Mary, 7 July 2025

    Very prompt service. Excellent products at the right price.
    - Jennifer, 6 July 2025

    Excellent service and products thank you
    - T, 1 July 2025

    Excellent service as always, I ordered my product yesterday and it arrived today, plus a great follow up email to make sure I received it okay.
    - Amanda Cherry, 1 July 2025

    Fast delivery and awesome service. Canโ€™t wait to try my eyelash serum.
    - JudyAnne, 30 June 2025

    Hi All, Awesome Service - ordered Lilash yesterday and here this morning - that 's tops for service and too, NZ Post have also done their bit. BTW this product does stand up to it's reputation, age no barrier for once ๐Ÿ™‚ rocking mid 70's TYVM !!
    - Bronwen Wiles, 27 June 2025

    Briliant fast service again Thank you
    - Betty, 26 June 2025

    Briliant fast service
    - Betty, 26 June 2025

    The mascara I purchased online is really fantastic. Over years I have tried many but never satsified. Eye of Horus mascara is the only one I will use now. Goes on so well, even, with no blobs or mess and stays on well. Great online service from this site top.
    - Alison, 18 June 2025

    Amazing free overnight delivery. Such a great service! I'll definitely be buying from this store again ๐Ÿ™‚
    - Lorraine Ryan, 18 June 2025