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About Theorie
At Theorie, we’re both curious and creative. Intuitive and inspired. Critically-acclaimed and avant-garde. It’s the delicate balance of these attributes that shape our bold, modern approach to crafting premiere products that create better hair.
We questioned, conceptualized and constructed our way to salon industry prominence. Since the very beginning, it’s been about developing preeminent technology to design tools and products that could out-curl, out-straighten, out-dry and out-style all others. By partnering with stylists, employing true visionaries and keeping an ever-watchful eye on trends, we’ve created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry. Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of its stylists and clients.
At Theorie, creativity, respect, collaboration and consideration are at the heart of our business. We dare to do what’s right, putting our clients and their needs before our profits, so everyone can have access to better hair. Fact.
Product Purchased: Theorie Argan Oil Reform Shampoo 800ml | Verified Purchase
Amazing stuff for frizzy dry hair! And yeah great service too, the product arrived next day.
Product Purchased: Theorie Argan Oil Reform Shampoo 800ml | Verified Purchase
I love Theorie products and have been using them for over a year now. I can’t believe I never saw the Beauty Lounge’s duo deal before now! It’s way cheaper than buying the products from the salon, and you can get the 800ml size which is even more cost effective. Plus the convenience of using LayBuy, it ticked all the boxes!!
Product Purchased: Theorie Argan Oil Reform Shampoo 800ml | Verified Purchase
I LOVE this shampoo, it doesn’t dry out and strip my hair and it’s sensitive on my scalp! Smells absolutely amazing too, very earthy and classy!
Product Purchased: Theorie Argan Oil Reform Shampoo 800ml | Verified Purchase
I had a very dry itchy scalp and since i have been using Theorie Argan Repair Shampoo i haven't had any problems I love this product and would definitly recommend.
Product Purchased: Theorie Argan Oil Reform Shampoo 800ml | Verified Purchase
I have a very sensitive skin and have tried so many different shampoos and have ended up getting a very itchy scalp and sores and also hair falling I purchased Theorie Argan Repair shampoo and my hair feels really good and i have'nt had an itchy scalp i love it and i would definitly recommend I will buy more.
Product Purchased: Theorie Argan Oil Reform Shampoo 800ml | Verified Purchase
Brilliant product, wonderful smell and feels so nourishing because it's all natural ingredients. My hair feels so shiny and detangled. Definately recommend this product and will certainly be purchasing more.