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    Fudge Clean Blonde Damage Rewind Shampoo 250ml

    4.9583333333333 out of 5 based on 72 customer ratings
    (72 customer reviews)

    Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*. Don’t choose between toning and repair!

    This dual-force purple shampoo contains our salon-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PLEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

    Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Colour, styling, UV, pollution: what damage?!

    Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. *Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PLEX reconstruction.

    Out of stock

    Out of stock

    $32.00

    BEAUTY LOUNGE SERVICE REVIEWS

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    Thank you Beauty Lounge for my order, which was initially held up but a reply to my concern of non delivery, from Erica was much appreciated!!
    - Anne Donald, 11 March 2026

    The usual great service 🥰
    - Betty, 7 March 2026

    Wow what a great service, great price (the best) and fast free delivery. I'll be back.
    - Kaye Duncan, 4 March 2026

    Great service. Extremely quick and great follow-up!
    - Annie Freeman, 26 February 2026

    Great communication via emails. Easy tracking process to follow. Quick delivery too.
    - Lynda Keighley, 23 February 2026

    Fast shipping and great communication
    - Lj, 18 February 2026

    Great site, fast delivery and email checking that you got your delivery. Super service 🙌
    - Robyn, 2 February 2026

    Purchased a few times from B.L. Great service, arrived super quick and tracking details easy to retrieve. My Hairdresser doesnt deliver to NZ so super happy you stock and ship fast. Thank you 🙏🏽
    - Holly Sisson, 29 January 2026

    So good! Thank you Beauty Lounge <3
    - Ange, 27 January 2026

    Never any complaints with what I order or the customer service which is top Notch. Have been using this company for years now and I keep coming back. Thanks.
    - Ani, 22 January 2026