Fudge Clean Blonde Damage Rewind Shampoo 1L

Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo; purple toning damage repair purple shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PlEX™ technology for 95% stronger hair*.

Don’t choose between toning and repair!

This dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Hair is blonder, 95% stronger*, and 10x smoother with double the softness**.

Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.

*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PlEX reconstruction.